THE LNK WHOLESALE
Redesigned the wholesale landing page for THE LNK platform. Used clear visuals and simple navigation to help business users find products easily. The new design led to more sign-ups and increased sales through better product organization and prominent action buttons.
THE LNK is a global e-commerce platform that connects international fashion and homeware brands with customers worldwide. The platform handles complex logistics, payments, and localization so that brands can easily expand globally and customers can shop internationally without worrying about shipping fees or customs duties. THE LNK Wholesale is a B2B channel that allows boutiques and small shops to purchase products wholesale from these international brands.
Lack of Information
Poor Product Visibility
Unclear Application Process
Ineffective Value Communication
Old Landing Page
To understand best practices and user expectations, I conducted:
Competitive Analysis
User Research
Stakeholder Interviews
My analysis revealed critical elements that successful wholesale platforms incorporate:
Clear product category visualization with high-quality imagery
Transparent pricing and minimum order information
Simple application process with clear eligibility requirements
Featured brands section showing variety and quality
I redesigned the wholesale landing page with a focus on visual storytelling, clear information architecture, and strategic conversion points:
Engaging Hero Section
Visual Category Showcase
Clear Value Propositions
Streamlined Application Process:
The redesign resulted in a significant increase in wholesale account applications, with users now able to easily understand the offering, browse available products, and sign up for an account. The enhanced visual presentation with authentic product imagery elevated the perception of the platform and better aligned with THE LNK's brand identity as a premium global platform.
