JOIN EBY
EBY's existing landing page wasn't communicating what made their products different or connecting with their brand mission. They needed someone who could think strategically about their messaging while creating a visually compelling experience. I redesigned their storefront with powerful imagery and clear storytelling that showcases their innovative fibre technology and what truly sets them apart.
EBY's existing landing page wasn't communicating what made their products different or connecting with their brand mission. They needed someone who could think strategically about their messaging while creating a visually compelling experience. I redesigned their storefront with powerful imagery and clear storytelling that showcases their innovative fibre technology and what truly sets them apart.
EBY's existing landing page wasn't communicating what made their products different or connecting with their brand mission. They needed someone who could think strategically about their messaging while creating a visually compelling experience. I redesigned their storefront with powerful imagery and clear storytelling that showcases their innovative fibre technology and what truly sets them apart.
EBY's existing landing page wasn't communicating what made their products different or connecting with their brand mission. They needed someone who could think strategically about their messaging while creating a visually compelling experience. I redesigned their storefront with powerful imagery and clear storytelling that showcases their innovative fibre technology and what truly sets them apart.
Client
JOIN EBY
Year
2025
Category
BRAND & WEB DESIGN
THE CHALLENGE
THE CHALLENGE
EBY's existing storefront was failing to communicate their brand differentiation in the competitive lingerie market. The basic product layout didn't capture their comfort-first innovation or connect with their target audience's pain points. Without compelling brand storytelling, they struggled to justify premium pricing and build emotional connection with potential customers.
EBY's existing storefront was failing to communicate their brand differentiation in the competitive lingerie market. The basic product layout didn't capture their comfort-first innovation or connect with their target audience's pain points. Without compelling brand storytelling, they struggled to justify premium pricing and build emotional connection with potential customers.
EBY's existing storefront was failing to communicate their brand differentiation in the competitive lingerie market. The basic product layout didn't capture their comfort-first innovation or connect with their target audience's pain points. Without compelling brand storytelling, they struggled to justify premium pricing and build emotional connection with potential customers.
THE CHALLENGE
EBY's existing storefront was failing to communicate their brand differentiation in the competitive lingerie market. The basic product layout didn't capture their comfort-first innovation or connect with their target audience's pain points. Without compelling brand storytelling, they struggled to justify premium pricing and build emotional connection with potential customers.
DISCOVERY & INSIGHT
DISCOVERY & INSIGHT
Led comprehensive brand research including stakeholder workshops with EBY's team to understand their goals, challenges, and brand positioning. Conducted competitive analysis of premium lingerie brands and studied high-performing e-commerce experiences. Performed user research to understand customer pain points around comfort and fit. Key insight: Women were seeking authentic solutions to real problems, not just attractive products—requiring a shift from product-focused to problem-solving storytelling.
Led comprehensive brand research including stakeholder workshops with EBY's team to understand their goals, challenges, and brand positioning. Conducted competitive analysis of premium lingerie brands and studied high-performing e-commerce experiences. Performed user research to understand customer pain points around comfort and fit. Key insight: Women were seeking authentic solutions to real problems, not just attractive products—requiring a shift from product-focused to problem-solving storytelling.
Led comprehensive brand research including stakeholder workshops with EBY's team to understand their goals, challenges, and brand positioning. Conducted competitive analysis of premium lingerie brands and studied high-performing e-commerce experiences. Performed user research to understand customer pain points around comfort and fit. Key insight: Women were seeking authentic solutions to real problems, not just attractive products—requiring a shift from product-focused to problem-solving storytelling.
DISCOVERY & INSIGHT
Led comprehensive brand research including stakeholder workshops with EBY's team to understand their goals, challenges, and brand positioning. Conducted competitive analysis of premium lingerie brands and studied high-performing e-commerce experiences. Performed user research to understand customer pain points around comfort and fit. Key insight: Women were seeking authentic solutions to real problems, not just attractive products—requiring a shift from product-focused to problem-solving storytelling.
SOLUTION DESIGN
SOLUTION DESIGN
Designed a strategic content hierarchy that leads with problem identification, demonstrates solution innovation, and builds trust through social proof. Created modular sections including mission-driven hero content, problem/solution storytelling, product showcases with educational focus, customer testimonials, and subscription offerings. The design emphasizes large-format lifestyle imagery with authentic messaging that speaks directly to customer pain points and positions EBY as the thoughtful solution.
Designed a strategic content hierarchy that leads with problem identification, demonstrates solution innovation, and builds trust through social proof. Created modular sections including mission-driven hero content, problem/solution storytelling, product showcases with educational focus, customer testimonials, and subscription offerings. The design emphasizes large-format lifestyle imagery with authentic messaging that speaks directly to customer pain points and positions EBY as the thoughtful solution.
Designed a strategic content hierarchy that leads with problem identification, demonstrates solution innovation, and builds trust through social proof. Created modular sections including mission-driven hero content, problem/solution storytelling, product showcases with educational focus, customer testimonials, and subscription offerings. The design emphasizes large-format lifestyle imagery with authentic messaging that speaks directly to customer pain points and positions EBY as the thoughtful solution.
SOLUTION DESIGN
Designed a strategic content hierarchy that leads with problem identification, demonstrates solution innovation, and builds trust through social proof. Created modular sections including mission-driven hero content, problem/solution storytelling, product showcases with educational focus, customer testimonials, and subscription offerings. The design emphasizes large-format lifestyle imagery with authentic messaging that speaks directly to customer pain points and positions EBY as the thoughtful solution.
IMPACT & RESULT
IMPACT & RESULT
Transformed brand perception from basic lingerie to innovative comfort solution
Improved user engagement with mission-driven messaging and authentic brand voice
Enhanced storytelling through strategic content architecture and visual hierarchy
Elevated premium positioning through sophisticated design and thoughtful content strategy
Created scalable framework for future brand storytelling and product launches
Transformed brand perception from basic lingerie to innovative comfort solution
Improved user engagement with mission-driven messaging and authentic brand voice
Enhanced storytelling through strategic content architecture and visual hierarchy
Elevated premium positioning through sophisticated design and thoughtful content strategy
Created scalable framework for future brand storytelling and product launches
IMPACT & RESULT
Transformed brand perception from basic lingerie to innovative comfort solution
Improved user engagement with mission-driven messaging and authentic brand voice
Enhanced storytelling through strategic content architecture and visual hierarchy
Elevated premium positioning through sophisticated design and thoughtful content strategy
Created scalable framework for future brand storytelling and product launches
More Works More Works
More Works
More Works
