Rahima - Portfolio

THE CHALLENGE

Sales conversations consistently stalled when brands learned they'd need to manually import their entire product catalog to join THE LNK platform. With hundreds of products per brand, this represented weeks of work that busy fashion brands couldn't justify for an unproven platform. The onboarding friction was our biggest barrier to growth, causing qualified prospects to abandon the sales process despite strong interest in our international expansion services.

THE CHALLENGE

Sales conversations consistently stalled when brands learned they'd need to manually import their entire product catalog to join THE LNK platform. With hundreds of products per brand, this represented weeks of work that busy fashion brands couldn't justify for an unproven platform. The onboarding friction was our biggest barrier to growth, causing qualified prospects to abandon the sales process despite strong interest in our international expansion services.

DISCOVERY & INSIGHTS

Analyzed feedback from sales team conversations with prospective brands to identify the primary objection pattern. Conducted competitive research on e-commerce platform onboarding flows and studied successful API integrations like Shopify's ecosystem.

Key insight: Brands weren't afraid of the platform itself—they were afraid of the setup work. By demonstrating effortless migration in real-time, we could eliminate the perceived barrier before it became a real one.

DISCOVERY & INSIGHTS

Analyzed feedback from sales team conversations with prospective brands to identify the primary objection pattern. Conducted competitive research on e-commerce platform onboarding flows and studied successful API integrations like Shopify's ecosystem.

Key insight: Brands weren't afraid of the platform itself—they were afraid of the setup work. By demonstrating effortless migration in real-time, we could eliminate the perceived barrier before it became a real one.

SOLUTION DESIGN

Designed a revolutionary onboarding flow that works like magic: brands provide just their store name, website URL, and category, then watch their products automatically populate a mockup storefront as they complete the form. The background processing creates an immediate "wow" moment—seeing their actual products flowing into our platform demo in real-time proves that joining THE LNK requires minimal effort. The experience transforms onboarding from a chore into an engaging demonstration of our import capabilities.

SOLUTION DESIGN

Designed a revolutionary onboarding flow that works like magic: brands provide just their store name, website URL, and category, then watch their products automatically populate a mockup storefront as they complete the form. The background processing creates an immediate "wow" moment—seeing their actual products flowing into our platform demo in real-time proves that joining THE LNK requires minimal effort. The experience transforms onboarding from a chore into an engaging demonstration of our import capabilities.