Storefront Designer
THE LNK provided fashion brands with international storefronts where they could direct customers while THE LNK handled all logistics, shipping, and duties. However, brands weren't promoting these storefronts because they looked like basic product listings—unprofessional compared to their polished Shopify sites. I designed a simple 4-step builder that transforms basic PLPs into beautiful brand showcases, turning THE LNK's biggest adoption blocker into a competitive advantage.
THE LNK provided fashion brands with international storefronts where they could direct customers while THE LNK handled all logistics, shipping, and duties. However, brands weren't promoting these storefronts because they looked like basic product listings—unprofessional compared to their polished Shopify sites. I designed a simple 4-step builder that transforms basic PLPs into beautiful brand showcases, turning THE LNK's biggest adoption blocker into a competitive advantage.
THE LNK provided fashion brands with international storefronts where they could direct customers while THE LNK handled all logistics, shipping, and duties. However, brands weren't promoting these storefronts because they looked like basic product listings—unprofessional compared to their polished Shopify sites. I designed a simple 4-step builder that transforms basic PLPs into beautiful brand showcases, turning THE LNK's biggest adoption blocker into a competitive advantage.
THE LNK provided fashion brands with international storefronts where they could direct customers while THE LNK handled all logistics, shipping, and duties. However, brands weren't promoting these storefronts because they looked like basic product listings—unprofessional compared to their polished Shopify sites. I designed a simple 4-step builder that transforms basic PLPs into beautiful brand showcases, turning THE LNK's biggest adoption blocker into a competitive advantage.
Client
THE LNK
Year
2024
Category
PRODUCT DESIGN & STRATEGY
THE CHALLENGE
THE CHALLENGE
Brands refused to share their LNK storefronts with international customers because they looked like basic product listing pages, not professional brand experiences. This lack of promotion meant zero adoption of the platform and no international sales. Brands needed storefronts that matched the quality of their main Shopify sites, but couldn't invest weeks recreating complex store designs.
Brands refused to share their LNK storefronts with international customers because they looked like basic product listing pages, not professional brand experiences. This lack of promotion meant zero adoption of the platform and no international sales. Brands needed storefronts that matched the quality of their main Shopify sites, but couldn't invest weeks recreating complex store designs.
Brands refused to share their LNK storefronts with international customers because they looked like basic product listing pages, not professional brand experiences. This lack of promotion meant zero adoption of the platform and no international sales. Brands needed storefronts that matched the quality of their main Shopify sites, but couldn't invest weeks recreating complex store designs.
THE CHALLENGE
Brands refused to share their LNK storefronts with international customers because they looked like basic product listing pages, not professional brand experiences. This lack of promotion meant zero adoption of the platform and no international sales. Brands needed storefronts that matched the quality of their main Shopify sites, but couldn't invest weeks recreating complex store designs.
DISCOVERY & INSIGHTS
DISCOVERY & INSIGHTS
Conducted user interviews with 12 brands to understand why they weren't promoting their storefronts. Performed competitive analysis of their existing Shopify sites and heuristic evaluation of our basic PLPs.
Key insight: Brands needed the visual impact of their main sites (hero imagery, clear CTAs, brand storytelling) but in a solution simple enough to set up without exhausting already-stretched resources.
Conducted user interviews with 12 brands to understand why they weren't promoting their storefronts. Performed competitive analysis of their existing Shopify sites and heuristic evaluation of our basic PLPs.
Key insight: Brands needed the visual impact of their main sites (hero imagery, clear CTAs, brand storytelling) but in a solution simple enough to set up without exhausting already-stretched resources.
Conducted user interviews with 12 brands to understand why they weren't promoting their storefronts. Performed competitive analysis of their existing Shopify sites and heuristic evaluation of our basic PLPs.
Key insight: Brands needed the visual impact of their main sites (hero imagery, clear CTAs, brand storytelling) but in a solution simple enough to set up without exhausting already-stretched resources.
DISCOVERY & INSIGHTS
Conducted user interviews with 12 brands to understand why they weren't promoting their storefronts. Performed competitive analysis of their existing Shopify sites and heuristic evaluation of our basic PLPs.
Key insight: Brands needed the visual impact of their main sites (hero imagery, clear CTAs, brand storytelling) but in a solution simple enough to set up without exhausting already-stretched resources.
SOLUTION DESIGN
SOLUTION DESIGN
Designed a streamlined 4-step section builder that creates professional storefronts without complexity. Each section follows a simple pattern: Upload hero image → Add headline/copy → Link to products/collections → Publish. Created wireframes and prototypes focusing on large-format imagery with strategic CTAs. The modular approach lets brands build beautiful landing pages that rival their Shopify sites in visual impact while taking minutes, not weeks, to create.
Designed a streamlined 4-step section builder that creates professional storefronts without complexity. Each section follows a simple pattern: Upload hero image → Add headline/copy → Link to products/collections → Publish. Created wireframes and prototypes focusing on large-format imagery with strategic CTAs. The modular approach lets brands build beautiful landing pages that rival their Shopify sites in visual impact while taking minutes, not weeks, to create.
Designed a streamlined 4-step section builder that creates professional storefronts without complexity. Each section follows a simple pattern: Upload hero image → Add headline/copy → Link to products/collections → Publish. Created wireframes and prototypes focusing on large-format imagery with strategic CTAs. The modular approach lets brands build beautiful landing pages that rival their Shopify sites in visual impact while taking minutes, not weeks, to create.
SOLUTION DESIGN
Designed a streamlined 4-step section builder that creates professional storefronts without complexity. Each section follows a simple pattern: Upload hero image → Add headline/copy → Link to products/collections → Publish. Created wireframes and prototypes focusing on large-format imagery with strategic CTAs. The modular approach lets brands build beautiful landing pages that rival their Shopify sites in visual impact while taking minutes, not weeks, to create.
IMPACT & RESULTS
IMPACT & RESULTS
79% of brands now actively promote their international storefronts
129% increase in international sales within 30 days
17 minutes average storefront creation time (vs weeks for Shopify)
92% brand satisfaction with storefront quality
Transformed our biggest adoption blocker into a platform differentiator
79% of brands now actively promote their international storefronts
129% increase in international sales within 30 days
17 minutes average storefront creation time (vs weeks for Shopify)
92% brand satisfaction with storefront quality
Transformed our biggest adoption blocker into a platform differentiator
IMPACT & RESULTS
79% of brands now actively promote their international storefronts
129% increase in international sales within 30 days
17 minutes average storefront creation time (vs weeks for Shopify)
92% brand satisfaction with storefront quality
Transformed our biggest adoption blocker into a platform differentiator
More Works More Works
More Works
More Works
